When you buy whole bean coffee the best way to keep its freshness is to put it in an airtight container in a cool dark place (NOT YOUR FRIDGE).
If you are keeping it for longer than a month, the freezer is an acceptable place to put it, but remember to put it in an air tight container first.
Grind only what you need for each brew and make sure you get the grind right for whatever process you use. Grind your coffee as fine as you can without clogging your filter or turning your coffee to mud. The finer the grind the more contact between water and coffee but do not pulverize the poor bean, you don’t want a powder. We recommend two level tablespoons per 8 ounce cup.
Experiment, depending on the person, you may use a little more or less. 90% of your coffee is water so remember to use good H20.
Now stop everything and sit down in a comfortable chair with your freshly brewed coffee and watch the world go by. Cheers.